Randall Peltier launched 360integrate while attending graduate school at New York University in New York City. The idea behind 360integrate was to build a marketing agency that specialized in bring connecting brands to consumers through specialized channels including live events, social networks, radio endorsements and promotions, television promotions, contests, sweepstakes, and sponsorships that provide 360 degrees of integration – hence 360integrate. As an executive with Clear Channel Radio, CBS Radio, and Cox Media Group, Randall built an extensive portfolio of concepting and marketing live events that offered consumers multiple touch points of brand interaction on-air, online and on sight.

In 2007 360integrate signed the North American promoter of Moscow Ballet’s Great Russian Nutcracker, Swan Lake, Sleeping Beauty, Cinderella, and Romeo and Juliet as its first client. Since then 360integrate has developed hundreds of integrated marketing platforms across the United States and Canada in partnership with Clear Channel Radio, CBS Radio, Citadel Radio, Cox Radio, Cumulus Radio, Townsquare Radio, Capital One Bank, Nikon, Citibank Private Pass Reward, Dillard’s Department Store, and more.

Randall Peltier owner 360integrate

Marketing is like a long hike. It takes strategic planning, it needs to be mapped, and it should be compassed to stay on the path. “Photo – sunrise at Machu Picchu at the end of the Inca Trail trek.”